Knead to Know
Everything you need to know about Doughy, AI agents, Ops Credits, and how the platform works.
About Doughy
Doughy is an AI-powered operations platform for real estate professionals. It gives you a team of specialized AI agents that handle leasing, bookkeeping, lead follow-up, deal analysis, and tenant communications — so you can focus on growing your portfolio instead of managing it.
Doughy is built for solo landlords, real estate investors, property managers, and small teams who want to automate repetitive operations without hiring more staff. If you’re juggling spreadsheets, VAs, and disconnected tools — Doughy replaces all of that.
Most PM tools force you to choose between simplicity and power. Doughy combines AI-powered tenant communication, automated maintenance triage, CRM-level lead tracking, and smart follow-ups in one platform that replaces your PM software and your virtual assistant. It’s built for the investor-landlord hybrid — the persona most tools ignore.
Doughy handles communication, lead management, workflow automation, and AI operations natively. For specialized functions like accounting and tenant screening, Doughy integrates with the tools you already use (QuickBooks, Stessa, etc.) and feeds them clean, organized data automatically.
Doughy is currently in early access. Join the waitlist to be among the first to get access. Early adopters get founding member pricing and extended trial periods.
AI & Automation
Healthy skepticism is warranted — "AI" is slapped on too many things. Here’s where Doughy uses AI that actually works: an AI assistant that answers the 90% of tenant questions already covered in your listing, automated maintenance request classification and vendor routing, intelligent lead qualification that asks the right questions 24/7, and AI-composed emails and texts that sound like you. The bar should be: does it save you measurable hours per week?
Doughy uses a team of 10 specialized AI agents, each with a specific role — leasing, bookkeeping, acquisitions, marketing, and more. They share context and coordinate handoffs automatically. You set the rules, approve what matters, and let them handle the rest. It’s not one generic chatbot — it’s structured like a real operations team.
Chatbots wait for a question and answer it. AI agents act proactively — they can see that a new lead came in, send the first response, book the showing, update the CRM, and trigger follow-up if the prospect goes quiet. Chatbots are conversational. Agents are operational. Doughy is built around agents.
This is Doughy’s bread and butter. The AI handles prospective tenant inquiries 24/7 with property-specific knowledge: unit availability, pricing, pet policies, amenities, and showing scheduling. It pre-qualifies leads by asking the right questions up front, so you only spend time on serious applicants.
Automated responses for initial inquiries, follow-up reminders and re-engagement, maintenance request triage and vendor coordination, lease renewal workflows, lead qualification and CRM updates, rent reminder sequences, and professional communication drafting. It’s like having a VA that works 24/7 and never calls in sick.
Doughy’s AI can pull comps, estimate rental values, and provide quick deal snapshots for your investment criteria. For deep underwriting, Doughy integrates with dedicated analysis tools and feeds them your portfolio data for context. The real power: Doughy remembers your acquisition criteria and surfaces deals that match automatically.
Pricing & Ops Credits
Plans start at $99/month for solo investors and scale up to enterprise tiers. Every plan includes AI agents, Bouncer safety controls, and a monthly Ops Credit allocation. Pricing is subject to change before launch. Visit our pricing page for full details.
Ops Credits are pooled usage units for all AI agent work — messages, emails, document processing, web research, and automations. Each plan includes a monthly allocation. Agents pause when credits run out — no surprise bills. It’s a predictable, transparent way to pay for AI operations.
Voice calls have distinct infrastructure costs, and most investors think in terms of minutes. Keeping them separate makes it easy to understand your usage and plan accordingly — you can see exactly what’s going toward agent work versus calls.
Agents pause when credits are depleted — no surprise bills, no overages. You can purchase additional credit packs anytime or upgrade your plan to resume.
Yes. All plans are month-to-month with no long-term contracts. Cancel anytime from your account settings.
Crust & Safety
Bouncer is Doughy’s built-in safety layer, included on every plan at no extra cost. It lets you set spending limits, approval workflows, after-hours rules, and kill switches for your AI agents. Nothing goes out without your say-so until you’re ready to let agents operate autonomously.
Yes. Every workspace is completely isolated in its own database — your data is never mixed with other users. All connections are encrypted, and we use industry-standard security practices including MFA support and audit logging.
Bad AI is worse than no AI. Doughy’s approach: the AI handles what it’s good at (instant answers, scheduling, FAQs, status updates) and escalates what it’s not (complex maintenance, disputes, emotional situations) to a human — with full conversation context so tenants never repeat themselves. Tenants always have a clear path to reach a real person.
Comparison & Migration
Because no single PM software does everything well. Yardi has depth but terrible UX. AppFolio is fast but lacks advanced features. Doughy is designed to be the connective tissue — the AI layer that sits on top of your PM software and fills the gaps with intelligent communication, lead management, and automation.
Most PM tools charge enterprise prices for features small landlords never use. Doughy is purpose-built for the 1–50 unit operator who also wears the investor hat — AI-powered tenant communication, automated maintenance triage, CRM-level lead tracking, and smart follow-ups, all without the enterprise-level complexity or price tag.
The typical solution — hiring a VA at $1,500/month plus PM software — works but is expensive and creates key-person risk. Doughy replaces the VA for routine tasks (tenant comms, follow-ups, scheduling, data entry) while giving you an operational dashboard to manage 50+ units from your phone.
The average real estate professional uses 13 disconnected tools: PM platform, CRM, accounting, listing sites, communication tools, scheduling, automation, and more. Doughy’s mission is to collapse that stack into one AI-powered platform with smart integrations for the specialized tools you still need.